Although I do read Copyblogger, I must admit I didn’t find this one myself. John Chow, blogger who makes money by telling people how he makes money online, referred to it in his new book Blogging with John Chow – How I Went From $0 to $40,000 in One Month (highly recommended). I think it’s a great infographic. It’s really helpful and something that is definitely worth sharing.
This is part 3 of the tutorial. If you didn’t watch or read Part 1 and Part 2 you can do it here:
Here is video version of this tutorial. However, there is a few important points in text version below.
First of all, the default WordPress theme doesn’t look very good the way it is out of the box. You have several options:
- you can customize the default theme to something you can live with (not a very bad option, because WordPress default themes are supposed to be the safest themes out there);
- you can install one of thousands free themes available right from your dashboard or on the web (pay attention to users’ ratings in this case and always keep your theme updated);
- you can buy a professionally built theme.
I believe it’s best to use either one of three default WordPress themes (you must be able to customize it to something acceptable) or get a premium theme from places like ThemeForest. If you are just starting out and feel overwhelmed with the amount of information, stick to default themes for a while. Later you will know your way around WordPress and will enjoy playing with your design. For now all what matters is that things are done correctly. When it comes to default themes blank twenty twelve theme seems to work best for most precisely because it’s blank. Here is the demo. Once again, you can upload header which will appear over menu and you can change background color.
I am still going to show you how to change your theme using one of free options we have available right from the dashboard. Go to Appearance –> Themes –> Install Themes. You can search by keyword, color, background options and column number. The search system isn’t perfect but I am confident you’ll be able to find something suitable. Enter your criteria and hit “Find Themes” below. You will get something like this:
Many of these themes can look good, but click for Details to see users ratings. Never take something with less than four stars – you have too many options to settle for less than perfect theme. Once you found what you like click Install Now and then click Activate. Refresh your homepage and you will see your new theme. Usually it won’t look like in demo, because it needs customization. Go to Theme Options and see what customization options you have available.
Another thing you can do is to google something like “best free WordPress themes” or “best free minimalistic WordPress themes”, or “best free WordPress themes for…” and see what people are talking about. Some of these themes will not be available at appearance section and you will need to go to the designer’s site and download a zipped file and then upload it via Appearance ==> Themes ==> Add New ==> Upload Theme. Just be careful with free stuff.
Your theme choice is not a final decision. You will be able to change your theme later. Usually it’s a matter of one click. If your theme had non-standard options, however, minor issues are possible. For example,
- this crank is not something every WordPress theme has.
If I ever change this theme all my cranks will be replaced with standard list bullets.
Update: as you see I switched to another theme and crank isn’t there anymore. That’s what I meant! 😉 And so that you know how it looked like here is an old screenshot of my crank:
Adding pages to RSS feed
By default WordPress comes with RSS feed and you don’t have to do anything to make it work. However, default RSS settings are to include only posts. If you are using pages, you probably want them to appear in your RSS feed too. If you are wondering what’s the difference between posts and pages and what you should use, here is the answer ».
To include your pages in RSS, go to Plugins–>Add New and type in search box “rss includes pages”. This is the name of plugin that will solve the problem for you. Simply install it and activate it.
More important RSS settings
Now go to Settings –> Reading. We’ve been here before when we were setting a static page as homepage in part 2. There is more important stuff here though. You can set the number of items you want your feed to display and choose between full text or summary RSS.
There is a lot of debate whether you should use full text or summary. I will only tell you my opinion, but you don’t have to agree and do the way I do it. If you choose full text you make it super easy to republish the contents of your entire website elsewhere. In addition, some of your ads such as PPC ads will not display in your RSS feed. People who subscribe to your feed can read it in their readers without ever visiting your website. Some other webmasters argue that setting it to summary makes you look cheap, although I don’t see how. In my experience, if your website is in a non-technical niche and/or your visitors are not bloggers themselves, your visitors have no idea what RSS is anyway.
I personally set my RSS to summary and don’t worry about looking cheap.
Improving your website’s SEO
In your plugins area find, install and activate WordPress SEO by Yoast. This is a fantastic plugin from a highly reputable source that allows you to do tons of SEO pro stuff. At the very minimum, it allows you to add custom descriptions to your pages and posts and allows to add noindex and/or nofollow tag to individual pages (Advanced area, see image below)
It also creates your .xml sitemap automatically and you can set it to submit it to Google Webmaster Tools and Bing Webmaster Tools automatically. It can change the way your titles appear in search engines and social media (doesn’t have to be the same), ping search engines, edit .htaccess without having to go to cPanel, add ads or custom text at the end of your RSS feed, and does a lot of other advanced stuff I simply can’t cover. These additional settings will be available under SEO link that will appear once you install the plugin. Plugin is constantly updated and like everything else, always keep it up to date.
Alternatively, you can use Google XML Sitemaps + Add Meta Tags plugin combo instead of SEO by Yoast.
Robots.txt for WordPress
There are different opinions about what should be in your robots.txt file if you are using WordPress, but at the bare minimum it should be this:
User-Agent: * Disallow: /wp-content/plugins/
Open your robots.txt and add the second line under User-Agent: *
If you don’t have robots.txt, create it in your cPanel and paste these two lines.
You can use WordPress SEO by Yoast to block individual pages.
Same author (Joost de Valk) has Google Analytics plugin, so in case you use Analytics, maybe it’s a good idea to install that one too. You don’t have to use Joost’s plugins, but I suggest them because he has a great reputation and keeps everything up to date.
Converting the rest of your pages
Converting your inner pages is no different than converting your homepage – simple copy/paste job. You have visual and HTML editor, so you can choose what works best for you. You have to upload images via Add Media button. If your images are uploaded to your host, you can embed them with HTML code using HTML editor if you think it’s quicker. Don’t forget to ensure page URL is exactly same as it was in static version. If you are using description tags, add descriptions (below editor if you are using WordPress SEO by Yoast). Preview your work, if everything is OK hit Publish.
If you were adding a new page your page would go live immediately. However, because we are TRANSFERRING from static to WordPress we still have plain HTML version in our cPanel. This prevents your WordPress version of same page to go live. To fix this, go to your cPanel, find the file name of this page and delete it. Now refresh this page and you should see WordPress version of page you just created.
Repeat the process for all pages. You don’t have to do this all at once. You can take months to convert entire website – it’s not a problem. The only time you had to rush is when you were converting your homepage.
Fixing your sidebars and footer
Sidebars are managed from Appearance –> Widgets menu. You can drag text widget to your right sidebar and then paste any text or custom code here and click Save. The widget should appear on all pages of your website.
You will be able to manage footer area in similar fashion and the changes will take place on your entire website.
Some themes will give you more options for sidebars, such as left and right sidebar and additional widgets for header. Some other themes give you only one right sidebar. So it really depends. Depending on the theme you chose, you will see different options in your Widget area.
Different layouts for different pages
It’s possible to have different layouts on different pages. For example, you might want your homepage or your sales page look different from your regular pages. For example, you might want to have a special layout for homepage or no sidebars on sales pages. This depends on your theme you choose. Some themes offer many custom layout options, so you need to find something that satisfies all your needs. To change the layout of an individual page, find this page in your dashboard, click edit, then click on drop-down menu under Page Attributes. You will see what layout options you have available. Here are mine:
If I want to change layout of one of my pages I will simply choose the layout I need from menu to the right and hit Update. You might have less options there. Again, it depends on your theme.
By default WordPress will add your pages to main navigation bar, but most probably that’s not exactly the way you want it. To create your own menu go to Appearance –> Menus, enter menu name (whatever you want it to be, this won’t be visible on your website) and add URLs you want to appear and labels (that’s what will appear on the buttons) and click Add to Menu. You can drag and rearrange buttons to get the order you like. You can also do drop-down menus here. Once all URLs are added, make sure you choose the menu you just created as primary menu (top left) and hit save. Refresh your pages and make sure the menu looks right.
WordPress has a great plugin called Contact Form 7. Install, activate it and set it to deliver you messages to email address of your choice. I will not cover the setup, because it’s very intuitive. Basically it gives you a piece of code to paste into your blank Contact Us page and it will become a form when you publish. You only need to make sure that email specified for delivering messages is email where you expect to receive them.
You can ad ads to sidebars via Widgets function. If you want to add ad code inside the text you can either do it manually using Text editor (HTML editor instead of visual) or use one of may great plugins built especially for this purpose. I like to use Quick Adsense (you don’t have to use it for Adsense, you can use it for anything you want). You can set it to add ads automatically before, after and inside the content. You have complete control.
I also use Seo Smart Links+. It allows me to choose keywords and convert them to affiliate links (or any links) on my entire website. It’s easy to update them or change to another product this way.
Speeding up your website
Because WordPress is database driven, it is natural for it to be a little slower than static websites but you don’t have to put up with this. There is a number of cache plugins that will help you speed up your website and I think I tested most of them if not all of them. I could spot some kind of problem with each of them, but there was one that was just perfect Hyper Cache Extended. I highly recommend that you install and activate it once you are done with converting your website. After you activate it, you will see message in your dashboard telling you insert a line of code to one of your core files – do that. Just be careful not to mess up anything as you are editing. The best thing to go about this is to back up file before editing just in case. That way you will be safe. I described how to activate Hyper Cache Extended here.
You can do nearly anything you want with your WordPress and there is really no reason for you to use something else. You can have forums, member areas, receive submissions from your users using Users functionality and much much more. I would recommend to add plugins slowly, stick only to well tested and widely used plugins and whenever you can manage without plugin, do so. Plugins are cool of course, but sometimes they might needlessly expose you to dangers and get your WordPress hacked or display ads you don’t approve or hide links. The same goes for free themes. I am not telling you not to use these fantastic free options, I am just advising you to be cautious.
You will also need a backup plugin. While most hosts provide free backup services you should never rely on it. I cannot advise you of any particular backup plugin at the moment as I am doing my research. See for yourself what backup plugins are available, read reviews and find what’s best for you. Make sure it backs up files and DATABASE. Store your backup somewhere safe, such as Dropbox.
I personally backup manually. I described manual backup process here.
I hope this was comprehensive enough and you found it helpful. If you have any questions, feel free to post in WordPress forum.
Yesterday I had to deal with a very frustrating issue. I was forced to use my old laptop that I personally didn’t use for a while and whenever I tried to type in a URL of my own website or any other website in browser I would be redirected to Ask.com search results (or ad results). This happened although the URLs I was typing were correct, so it definitely felt like my Chrome browser was hijacked.
The fix was quite simple (although I still have hard time to understand why I would be redirected when my URLs were correct). Here is what to do:
- Click that strange button to the right of your browser as shown on the image below. When you hover over it it says: “Customize and control Google Chrome”. Then choose Settings from drop-down menu.
Yeah, I always have that many tabs open 🙂
- A page will open. Scroll down to where you see:
Set which search engine is used when searching from the omnibox. Sure enough, you have Ask.com chosen. Change it to Google or another search engine you can live with. Voilà!
Here is a little tip for FileZilla users. If your operation system’s language is other than English, your FileZilla installation will “speak” same language as your OP. Some of us could have issues with that:
- you might have purchased your computer in another country and not understand the default OP language (I hate it!)
- most of us are used to using English when it comes to computer terms. It’s the only time we prefer using English over our own languages.
- You are learning something new and most tutorials and demos use English.
To fix the problem, uninstall your Filezilla, restart your computer and install FileZilla again here but this time make sure to UNCHECK “Install Language Files” in installation wizard. You will get English only version.
If you need more help with Filezilla, you can find it here – How to Use FileZilla to Upload Files to Your New Host.
How much value do you place on your good name? Just a couple of years ago terms like “online reputation” seemed to be relevant only to big companies. In fact, the term “online reputation management” was unheard of until 2007 when it first appeared in Washington Post. These days things are different and most companies and many individuals are in a desperate need of professional help.
Your Image Online
More and more companies will make an online research on you before hiring you and even your sweetheart will make a quick Google search for your name before making up his or her mind about marrying you. To make matters worse, Internet has a long memory, and if you were unfortunate enough to post a less than smart comment somewhere on the web 10 years ago or your mean-spirited ex is posting your personal pictures anywhere he possibly can, you are in a real trouble.
Who is shaping your image?
Unfortunately your online image is not built solely by your own efforts. Your friends can mention your name on social networks, tag your photos or even mention you in their
b log posts. While all these powerful tools are available to everyone, most people don’t realize the full impact. They don’t understand how search engines work, they have no idea this content will be actually indexed and ranked.
For example, I had a friend on Facebook who liked to tag cute but unrelated to me pictures with my name. They weren’t my pictures to begin with and weren’t provocative, but it’s kind of annoying to see Persian cats rank for my name. I am sure this friend never meant anything bad, she was only trying to get my attention. Nevertheless, it’s very disturbing that anyone (friend or enemy) can actually shape your image online. The consequences are serious enough and no, you can’t simply move to another town to fix the problem!
I am not sure whether managing online reputation is more important for individuals or companies. It seems like having flawed reputation is pretty painful for both. According to Pete Blackshaw, Global Head of Digital Marketing & Social Media at Nestle, one satisfied customer will rave about your product to three friends, while one unhappy customer will make sure 3,000 know you are evil. Pete wrote an entire book dedicated to this subject. As we all know, negative information takes our attention far better than positive and no, customer is not always right.
Anyone who knows me knows I started online with Site Build It!, a company with somewhat controversial reputation. While one might argue about the value of their product, a lot of their problems come from simple misunderstandings. Most of their customers are non-technical people, which means these customers don’t completely understand what they can or cannot demand from SBI!
For instance, they had a customer who wanted to leave SBI! and move to another provider. As usual, he expected to get help from SiteSell, which of course didn’t happen. The customer was complaining bitterly about SBI! in their private forum and that forum thread received many thousands views. If this customer had any experience with building websites before SBI! he would know that no company will spend time helping you move out. In fact, most will not even help you downgrade your account to a cheaper version of their product, leave alone moving to competitors. Nevertheless, it was another negative thread in SBI! forum and I am certain many members were nodding their heads while reading.
People are extremely busy and often have no time nor desire to figure things out. Someone could have purchased your e-book or e-course after skimming through your sales page only to find out it’s not what he expected. Although you might have a great return policy in place, some of your customers will still go to places like scam.com or Yahoo Answers and tell your work is an absolute trash. Although you aren’t guilty, these negative comments and reviews will float around the web for years to come. The question is: are you going to let your online identity and reputation be built chaotically with no clear plan, or you are going to take control of your own image and show the world the complete picture of you and your business?
Managing your online reputation is not an easy task due to the nature of the web. With millions of new pages being added every day, it’s constantly changing. It would be comforting to have someone track your search results and monitor what’s being said about you and your business.