Depending on your website and your goals, Adsense can be a bad idea for many different reasons. However, there was one thing that everyone seems to agree on and that is Adsense increases your website’s bounce rate.
Perhaps it’s different for different sites, but it turns out that for my website it made absolutely no difference. My average CTR (click-through rate) was about 1.5%. My ads were strategically placed inside the content body and there was no way to avoid them as you scroll down to read.
I removed my Adsense ads two days ago and so far my bounce rate didn’t decrease. In fact, it was unusually high yesterday. Apparently bounce rate is not as straightforward as it seems, and honestly, I am questioning the accuracy of Google Analytics.
About a month or two ago the impression count in my Google Webmaster Tools fell from 10,000+ per day to 3,500 a day and stayed this way until today. There was no change in rankings or in actual traffic numbers. I’ve seen some people report the same but there was no official explanation to this phenomenon.
While I don’t blame Google and am very thankful for all these amazing tools they provide for free, they seem to me not very reliable. This is disturbing because many of us take very important decisions based on this data.
Perhaps if your ads are above the fold and are basically the first thing your visitors see, you will have a higher CTR and a noticeably increased bounce rate, but if your ads are below the fold your CTR will probably stay unaffected.
Does Adsense increase your bounce rate?