One of my favorite ways to get good content is to interview someone. Initially I came up with this because I wanted to inject something new to my other website. I tried to look for guest bloggers but it takes time and trial and error to find a good one. Then it would be just the same type of content I already had. I wanted something exciting, something exotic!
Then I remembered I received an “offer” from one fitness website to write for them free content in exchange for exposure and links. The deal wasn’t good. I have some experience in this and usually I can tell a successful website from a struggling one and this one seemed to be from the second category. They had some very good days in past, but over last two years they seemed to suffer a big traffic loss. If I remember correctly they give one dofollow link for eight original articles. I was more offended than complimented!
However, this website still manages to get content from real experts for free. Typically these experts have their own websites and a book or a DVD to sell. They aren’t marketers, they are genuine experts struggling to sell their products online. I decided I will approach one of them and ask for interview.
To be honest I didn’t even research much. I simply contacted the author of a random article. Of course I made sure her article was good, I visited her website to see what she was selling but nothing more than that. That lady happily agreed for interview within 10 minutes I hit Send button. Little did I know that she co-hosts a Canadian fitness show and is many times bodybuilding champion! If I knew all this, I would be intimidated to send her my request in the first place. But luckily I didn’t know all this and we made that interview. I just sent her a few simple questions and she wrote an excellent 1800 word piece. I was also allowed to choose any picture of hers and publish on my website. She shared our interview with almost 6,000 fans on Facebook and twitted it on Twitter!
My second interview was with owner of one Japanese company. They sell lifestyle products, including beauty products. Similarly I sent him a few questions and he wrote an absolutely wonderful piece. I mean really great! He talked about Japanese women and how they take care of themselves, about Japanese garments and the concept of hidden beauty. I loved it and I could tell my visitors loved it too. I was happy to link to them and refer customers to them for free. They did such a great job!
If you have a website with some content on it, give it a try. You don’t have to have a huge traffic. I never mentioned my traffic numbers. All you need is a website that looks presentable and has some content on it. Don’t be afraid of rejection. If you want to maximize your chances of success, look for someone who has a product to sell and has a weak website. That Japanese company was running Adwords campaign a few months ago and I saved their URL, otherwise they are nowhere to be seen in search engines. Tell them you are interested in their products/work and you have a few questions to ask. You must mention that they can talk about their products. At least one of your questions should be about their products.
Asking for interview is not like asking for free content. Typically when you ask someone to interview him that person feels complimented. He wants to make a good job answering your questions and he wants to share it with his website visitors and fans.
You win in so many ways:
- you get free content,
- you get quality backlinks,
- your website looks like a big deal because you actually can interview someone,
- you make new friends in your field.
Give it a try and tell me how it goes.