If you are serious about your blog or website, you shouldn’t treat it like a short-term project. The days when you could research keywords, create 20-100 keyword-stuffed pages and rank for years to come are long gone now. These days you need to work on building real audience, which means do everything possible to attract repeat visitors to your website.
No matter how much traffic you have right now, if 90 percent of your daily visitors are new visitors you are in a great danger. You depend on search engine traffic that could be gone at any moment. Your conversion rates are likely to be low. Don’t do this mistake. Although running a website or blog (or both) can be fun, it takes work and don’t let anyone tell you otherwise.
Take advice of expert bloggers to heart and create a clear publishing schedule. If you update once a week then decide what day it should be and always update on that day. If you update daily then update daily and never miss a day. If you aren’t sure you can stick to the schedule to begin with, try to update once or twice a week and see how it goes. It’s better to update regularly once a week than to update daily then disappear for a week. Your goal is to attract repeat visitors. Your visitors should know that if they come to your website at a certain time they will find a new post. They have no time to waste!
Fortunately WordPress makes this task easy. With WordPress you can write posts in advance and set a publishing schedule. You simply prepare your posts and set date and time for publishing. WordPress will take care of everything automatically. Here is how to do it:
1. First, make sure that the time is set to your own timezone. You can edit your timezone in General Settings.
2. Create your post then find “Edit” link next to “Publish Immediately” under “Publish” (top right):
3. Click on that link and enter the date and time for your post. Click “OK” and “Schedule”:
You can be free now. WordPress will take care of everything.