If you have content-based website where you simply share your knowledge with others and have no product or service to sell, monetizing can be quite difficult. Services like Google Adsense take up to 50 percent of your revenue and you have to put their ads inside the content to get those petty clicks.
If you have a high-traffic website or a very niche website with some traffic you might be able to attract advertisers yourself. The problem is, you really don’t have time or desire to negotiate with advertisers, manage ad spots and issue bills every month.
Fortunately little something called OIO Publisher can solve this for you.
What is OIO Publisher?
OIO Publisher is a PHP script that allows you to sell ad space on your website without sharing revenue with anyone else. Here is what it allows you to do:
- set up ad zones for banners
- sell text links ads
- earn by writing paid reviews
- set up your own affiliate program where you pay commission to others for bringing you advertisers
- charge per day, per impression, or per click
- get detailed reports on impressions and clicks (for yourself and advertisers)
Get paid via
- Offline Payments
- Google Checkout
PayPal has subscription option, so you can set it on autopilot and charge advertiser automatically every month until he cancels it. Set and forget!
So you basically install the script, set your prices, put codes on your site and forget it. Of course you might want to send a few emails to potential advertisers telling them about your new setup.
According to what the author says the script will work on any PHP website (including WordPress of course. WordPress plugin is available and is really easy to install). However, from what I can see, it’s possible to set it up on one website and place actual ads on another website. So if you are on something like Site Build It! or other restrictive platform that doesn’t allow you to use PHP or WordPress you can use this script but you’ll need a workaround.
Another cool thing you can do
This is a quick post to alert anyone who is using WP Adsense plugin by Naeem (here is his site). For quite a long time I used Naeem’s plugin and was very thankful, however after latest update my ads were gone and replaced with his ads.
I want to believe it’s a mistake of some kind, but let’s face it, it isn’t. I have no idea how he thinks, but he puts his own Adsense account in danger first and foremost.
If you are using this plugin deactivate it immediately. I suggest removing all his files, as you never know what else he is up to. Once you deactivate the plugin things will be back to normal, except of course that your ads will not work.
Yes, it did! And this didn’t require any type of meditation or any other crazy stuff you might hear from advocates of what they call Law of Attraction.
In fact, I was feeling quite negative yesterday as I was obsessing about two checks from Hostgator that were apparently lost in mail. I was sending them angry emails, making a lot of noise in forums and was threatening to pack my stuff and leave to another host. As you’ll see, it got resolved later. Poor guys have really no idea why my checks are getting lost. Yesterday was a big payday!
Few months ago I wrote about my experience with BlogAds.com here. It was very positive and I can attest that it only got better. I still work with them and think it’s going to be a long relationship.
BlogAds says the minimum payout for checks and bank transfers is $750 (for PayPal it’s only $75), however my yesterday’s check was for about $200 – that’s why it came as a surprise. It was hand-written by a real human – something I came to appreciate in this digital world!
Upon closer investigation I discovered that BlogAds still has minimum threshold of $750 for checks and bank transfers – nothing changed here. However, they pay out all earnings regardless of amount once a year on February 15! How weird is that? That’s exactly what happened.
As for Hostgator’s issue, it got resolved within a few hours. They had to cancel two lost checks and pay me via PayPal. Technically I can’t use PayPal in this country, but the problem with Hostgator’s checks forced me to think a little harder. Finally, I came up with solution to have an agreement with another person (my husband that is ;-)) who has a bank account in another country. Hostgator was able to send the payment there. I am all happy now!
This new arrangement with PayPal is somewhat inconvenient, because I will be losing money on currency exchange rates and won’t be able to cash it out immediately. On the positive side though, the limitation of PayPal (or lack of thereof) isn’t there anymore and now I can work with many other companies who have only PayPal as a payment option. I can also buy stuff I never could buy before, because some vendors simply assume that everyone has PayPal.
In addition, there was Adsense money yesterday. It was kind of hard to find MTCN for Western Union after they upgraded my account to a new payment system. Hopefully, I will get used to new layout.
This fairy tale continued into today, when local customer who always pays his hosting fees at least six months later called me to say they want to get it covered until 2014.
There are pretty amazing days in life.
I make it a point to have a walk every day. My favorite place for this is Beirut downtown. It’s a beautiful place fully restored after long civil war. It was restored to look exactly the way it did before it was turned to ugly ruins. Beautiful traditional buildings, arches and of course Arabic lamps!
There are many lovely restaurants typically located all in one line. There is basically no difference in quality or level of comfort. Because people prefer to sit outside anyway, the interior doesn’t really matter. This is how it looks…
But for some reason people flock to one particular restaurant. It looks really weird. A long street, empty restaurants on both sides and then you have one restaurant that seems to work like a magnet. I have no idea why. It’s not better. Maybe reputation? But they are all good. Location is certainly not the reason. Advertising is not involved either. Prices are same sky-high like everywhere in Beirut. It’s a real mystery to me.
This reminds me of my frustration with all marketing lessons I have taken. You have one guru telling you one thing and then you have another guru telling you exactly opposite. The only one who made money is the guru who sold you his course. While people like you and me are trying to make sense of all this, little restaurants like this one are thriving. They just can’t afford wasting time.