Report Content Scrapers to Adsense for Policy Violation

Most of us have passed through frustrating experience of discovering that our content has been scraped by another website. It is even more frustrating when you keep emailing the scrapers begging to take your content down and receive no answer.  When your website is still young this type of things  can really hurt you and you might consider confronting the copycats using more serious weapons than simply begging them to remove your stuff from their sites.

WARNING: this is a radical method. It absolutely works, but it is better to give them a chance to correct their mistake by asking first. If you were ignored (which is usually the case) and if they are using Adsense on your content you can report them to Adsense for policy violation. You can do so by simply clicking Ad choices, scroll down until you see: “Report a policy violation regarding the site or ads you just saw”, choose “website”, then choose ” The site violates Adsense program policies in other ways”, explain what happened in a few words in details area, leave your email and you are done.

Now how does this get your content removed? It doesn’t. But in my experience it won’t take more than 2-3 days for their Adsense ads disappear. Once the ads are gone these sites typically lose the reason to continue. In one case the content stayed for a while and then the entire site disappeared as domain was due to renewal. In another case all pages were deleted and replaced with another content which they apparently hoped to monetize in some other way.

After a week or so, when Adsense account of scraper site will be banned you will receive an automated email from Google that suggests that you file to DMCA as well, but usually you won’t have to bother, because as I said the scrapers typically lose the reason for continuing their websites and disappear from the face of web entirely.

Matt Cutts on Keyword Stuffing

This video was uploaded in August 2011, well before Penguin update. It addresses keyword density issues and in my opinion explains keyword stuffing very clearly. There is no doubt about importance of keywords. You still need to use them to ensure that search engines can pick up the subject of your article or post, but you don’t need to repeat it over and over again in order to rank. Not even 1 percent! You just need to be natural and this video explains what is meant by natural really well.

The problem is that many of us are so used to idea that you have to repeat a keyword a certain number of times that some can’t even see what’s wrong with this practice. They sincerely don’t understand why would it be suddenly considered manipulative and bitterly resent Google for running Penguin algorithm. But in reality these are no new rules. Google didn’t suddenly change the rules, they merely implemented an algorithm that ranks sites that ignore their rules lower – something they always promised. Basically, the rules were always there, so it’s hard to blame them. To be honest these changes make me only happy, because now I can build great sites without worrying much about keywords.

An Interesting Observation about Adsense Targeting

I have posted this first about a week ago in private SBI forums but decided to post it here too. It is about an interesting  observation I have made  while editing my new template. It was an absolute accident and of course it’s not something anyone should concentrate on, but it’s just cool to know and I know many of us enjoy reading such things. Here is what happened:

I was struggling with my new responsive site template for two days now. I edited it like gazillion times pasting and repasting content and tags. Eventually I got it to work and now I could put brand new Adsense units. It was a page about wedding chairs but to my surprise the ads were about obesity treatments. I looked at my page source and yes, of course, I forgot to edit meta keywords line! Keywords line was saying: “obesity treatments, surgical obesity treatment, medical obesity treatment”. This got there by mistake when pasting and I forgot to fix it. After a few hours my ads are still about obesity and diet and Adsense couldn’t care less that URL, title and text are saying “WEDDING” (sure I won’t keep it that way).

It is fun to know that Adsense targets keyword tags. I never heard this before. I knew about URL being important and text of course, but I never never could imagine they pay attention to keywords in keyword meta tags! So here you are, never mind Google Search doesn’t pay attention to keywords meta tags. Google Adsense does. When you take a purposeful action by picking higher paying keywords don’t forget to make sure they are in your keyword meta tags.