It’s easy to fall in this trap. High website traffic is something impressive. We automatically assume that owners make tons of money. We envy them because, unlike us, they are popular. Or are they?
When I had a somewhat high trafficked site (which is a relative term, in my case it was over 1,500 UV a day) I looked at smaller sites with 100-200 unique visitors a day like I look at kids. I just couldn’t take them seriously.
Everything has changed when I almost accidentally started a site which I even wasn’t planning to monetize. I started it for fun without any clear plan or goal. That site with about 50 unique visitors a day started to earn more than my high-trafficked site in just a couple of months. What’s the secret? A unique cocktail of all necessary ingredients:
- passion for the subject, so it doesn’t feel like work,
- highly profitable topic (I am one of these lucky people who have passions in high-paying niches),
- very niche,
- finding the audience with desperate need,
- almost no competition,
- good affiliate programs,
- previous experience in website building.
If I were to take some keyword tool and start brainstorming high demand / low supply keywords everything would be ruined. I would delude my high quality traffic (which means a type of traffic that converts into buyers) with information seekers, who only want answers to their questions or entertainment.
If you think about this second type of visitors who seek only for information, all they do is spend your money. They only waste your bandwidth. They
- don’t buy anything,
- they don’t click on anything,
- they don’t care who you are,
- they don’t comment on anything,
- they don’t subscribe for anything,
- they aren’t even thankful for what you did!
I must acknowledge I’ve been very ignorant, but not anymore. From now on I’ll concentrate on traffic quality. I have a clear picture of my ideal visitor and I am going to write only for him. From now on, supply/demand numbers don’t matter anymore.
Wish you a good weekend!